Direct from Farmer
To take advantage of our freshness and consistency in nutritional value, we collect millets directly from farmers’ societies in Jhabua, Madhya Pradesh, where tribal communities are dominating. We provide local breeds of seeds to the farmers and ensure them they are not using any chemical fertilisers through Krishi Vikjana Kendra, Jhabua. Some of the pulses especially Rajma and Amaranth are cultivating in Himalayas where women farmer societies farming the pulses and they are supervised by one of the reputed NGOs. Millets and pulses which we procured from these two places will bring back to our Perinthalmanna factory and mix and blend using the simplex method. So this way we ensure our farmers will receive a good price and customers get the best at an affordable price.